This article was contributed by Anne Stefanyk, Founder and CEO of Kanopi Studios. Deciding to implement content marketing is a great step in the right direction for improving your marketing strategy. Content marketing allows you to reach your target audience through...
The number of generations in today’s workforce creates a unique situation that poses both upsides and challenges for management. Employers can make the most of this opportunity by creating working environments that speak to all employees, regardless of age. In this...
Storytelling is often seen as one of the most effective strategies to improve customer engagement because stories are estimated to be about 22 times more memorable than facts alone. They create an emotional connection with your audience, helping your message stick in...
This article is contributed by Spencer Hoffman, Vice President of Sales and Product at POS Nation. Spencer dives into four actionable next steps for creating a loyalty program for your customers – and how that can benefit your small business. For any...
With over 10 years of small-business marketing experience and over 13 years of direct sales experience, Brian King outlines several ways your small business can optimize operations and get back to what you do best, serving your community. Brian is the co-founder and...
