The number of generations in today’s workforce creates a unique situation that poses both upsides and challenges for management. Employers can make the most of this opportunity by creating working environments that speak to all employees, regardless of age. In this...
Picture this: A prospective customer interested in your services looks up your business online. After landing on your small business’s website, the user is met with a generic digital presence that feels detached from your brand and unwelcoming. As a result, they...
Storytelling is often seen as one of the most effective strategies to improve customer engagement because stories are estimated to be about 22 times more memorable than facts alone. They create an emotional connection with your audience, helping your message stick in...
For small businesses, success is rarely guaranteed. Without the financial backing that big corporations have, it can be challenging to compete and make a name for yourself. However, you can put your business in the best position for success by optimizing the...
This article is contributed by Spencer Hoffman, Vice President of Sales and Product at POS Nation. Spencer dives into four actionable next steps for creating a loyalty program for your customers – and how that can benefit your small business. For any...
