Storytelling is often seen as one of the most effective strategies to improve customer engagement because stories are estimated to be about 22 times more memorable than facts alone. They create an emotional connection with your audience, helping your message stick in...
For small businesses, success is rarely guaranteed. Without the financial backing that big corporations have, it can be challenging to compete and make a name for yourself. However, you can put your business in the best position for success by optimizing the...
This article is contributed by Spencer Hoffman, Vice President of Sales and Product at POS Nation. Spencer dives into four actionable next steps for creating a loyalty program for your customers – and how that can benefit your small business. For any...
With over 10 years of small-business marketing experience and over 13 years of direct sales experience, Brian King outlines several ways your small business can optimize operations and get back to what you do best, serving your community. Brian is the co-founder and...
This article was contributed by Jennifer C. Loftus, MBA, SPHR, PHRca, GPHR, SHRM-SCP, CCP, CBP, GRP. Jennifer is a founding partner of and national director for Astron Solutions, a compensation consulting firm. The world of work has continued to evolve with the...
