by Concord Leadership Group Contributor | Jul 27, 2023 | Blogroll, Guest Post, Organizational Leadership
As an association, one of your primary goals is attracting and maintaining members. The best way to do that is to create a unique and valuable member experience. But first, you’ll need a better idea of what your members need and how your association is best suited to...
by Concord Leadership Group Contributor | Jul 19, 2023 | Guest Post, Storytelling
This article was contributed by Anne Stefanyk, Founder and CEO of Kanopi Studios. Deciding to implement content marketing is a great step in the right direction for improving your marketing strategy. Content marketing allows you to reach your target audience through...
by Concord Leadership Group Contributor | Feb 9, 2023 | Guest Post
The number of generations in today’s workforce creates a unique situation that poses both upsides and challenges for management. Employers can make the most of this opportunity by creating working environments that speak to all employees, regardless of age. In this...
by Concord Leadership Group Contributor | Nov 3, 2022 | Guest Post, Personal Leadership, Public Speaking
Storytelling is often seen as one of the most effective strategies to improve customer engagement because stories are estimated to be about 22 times more memorable than facts alone. They create an emotional connection with your audience, helping your message stick in...
by Concord Leadership Group Contributor | Jun 14, 2022 | CEO/Executive Directors
This article is contributed by Spencer Hoffman, Vice President of Sales and Product at POS Nation. Spencer dives into four actionable next steps for creating a loyalty program for your customers – and how that can benefit your small business. For any...
