What creative process teaches us about leading through uncertainty
Here is something most leadership books won’t tell you: clarity is rarely where you start. It’s where you end up — and only if you’re willing to tolerate the mess that comes first.
In small organizations, leaders often feel the pressure to project certainty. To have the plan already formed, the direction already chosen, the outcome already known. But some of the most important work happens in the uncomfortable, unresolved middle — the place that looks, from the outside, a lot like a mess.
I know this because I’ve watched it happen on my craft room floor.
Everything onto the floor
My creative process starts with dumping everything into the middle of the floor — words, ideas, fabrics, possibilities. Then I study, or stare out a window, or shuffle things around. And almost every time, I talk myself into just cleaning it
up. The mess overwhelms me. I don’t want to live with it.
But here’s what happens as I gather the pieces: something sticks. I catch a pattern, a rhythm. I see light in a possibility. A sentence turns out to be too lovely to erase.
The mess doesn’t get a speedy cleanup just because I’ve found a direction. Sometimes it has to grow. I’ve written two or three times the word count I needed, just to find the finished piece hiding somewhere in the middle of the work. What looked like waste was actually the path.
Discarded work is not wasted work. It is the journey. It is the discovery.
Watching before making
There’s a quieter layer to my process that happens before any mess gets made. I hold awareness. I train myself to watch and listen. I notice something and then I wait — letting ideas run through the spin cycle of daily life before I touch them.
As an introvert, I typically think carefully before I speak. What surprised me when I began observing my own creative process was that this careful editing doesn’t show up in my creative work at all. When I write, I have to just start. One word after another. And somewhere in that forward motion, the ideas magnetize. They form thoughts and sentences and meaning.
I had to learn that keeping all the possibilities inside my head is the worst thing I can do. The work doesn’t begin until I get everything where I can see it — onto a screen, a bulletin board, a pad of Post-its. Scribble. Shuffle things into piles. Tear them apart again. The externalization isn’t procrastination. It’s how clarity eventually arrives.
Finished, but never done
I’ve never felt true completion with writing or with sewing. I finish things — but I immediately begin noticing what I’d do differently, or how it might have come together another way. That’s not dissatisfaction. It’s part of the process for whatever comes next.
I am, honestly, at war with myself here. I very much want things to be done well — perfect, when possible. And at the same time, I am completely preoccupied with process. I love the mystery of adding yeast to water and ending up with something entirely different. The transformation that happens when you simply begin and stay with it.
If I chased the feeling of “yes, that’s exactly how I wanted it,” I don’t think I would ever create anything. Because in the act of creating, it’s never just the mechanics being attended to. It’s the learning that happens in the making.
What this means for your organization
Leading a small organization means you rarely have the luxury of waiting for perfect conditions. The strategic plan that needs to exist before you can act, the clarity that needs to arrive before you can move — these are often illusions. The direction reveals itself in the doing.
Consider three questions worth sitting with:
Can you tolerate the mess long enough to find what’s in it? Ambiguity is not a failure of leadership. It is often the precondition for real clarity. The discomfort of not-yet-knowing is where the most important patterns emerge.
Are you confusing discarded work with wasted effort? The initiative that didn’t land, the strategy you tried and revised, the conversation that went sideways before it went right — none of that is waste. It is the path your organization needed to walk.
Is perfectionism stalling your progress? There is too much good work still ahead to be stifled by the pursuit of perfect. Done and learning beats perfect and waiting, every time.
The mess is not evidence that something is wrong. In creative work and in organizational life, it is often evidence that something real is underway. The pattern will emerge. The sentence worth keeping will appear. The direction will become clear.
Stay with it long enough to find out what’s there.
Emily writes about creativity, leadership, and the process behind the work at Concord Leadership Group.

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