Bring Marc to Your National Speakers Association (NSA) Chapter
You built a speaking business because you had something worth saying. Somewhere along the way, the booking calls, the invoicing, the marketing, and the doubt that shows up the night before a keynote started taking up more of your week than the message itself.
That’s not a sign you’re doing something wrong. It’s what happens to nearly every professional speaker once the calendar actually starts filling up. The work doesn’t get lighter, it gets more complicated, and there’s no one else on staff to hand any of it to.
Marc A. Pitman, CSP®, has been in exactly that spot himself, and it’s what shapes the chapter programming he builds. He’s spent more than 20 years coaching leaders and speakers through exactly this kind of business overwhelm. And he expanded his framework into an ICF-accredited certification program with 45 graduates across three continents licensed to teach it — so the programs below aren’t theory. They cover the exact words to use in the client conversations that keep a speaking business afloat, a real path for packaging your own expertise so it scales past your calendar, and the stage doubt most speakers carry but rarely say out loud. Programming your members will actually use, not another generic keynote.
Programs Built for Your Chapter
Exactly What to Say® for Speakers & Coaches
Presented to NSA Ohio and NSA Arizona
Being a speaker or solopreneur is hard enough — the work all falls on you, and there’s always more of it than there is time. Too often, we make it harder by not thinking through our most important conversations until we’re already in the middle of them. Marc A. Pitman — co-founder of EWTS Coaching and an Exactly What to Say® Certified Guide — teaches the specific words and sequences that turn a hesitant prospect into a booked client, building relationships in ways that increase your morale, confidence, and effectiveness.
Key Takeaways
- The “because you said” close and other Exactly What to Say® word swaps, for the client and prospect conversations you dread most
- A strategy for consistently increasing sales and booking opportunities
- A system for strategizing your business around your core strengths
- A framework for planning your work that helps you navigate daily overwhelm
Certification Pathways: Packaging Your Expertise
Presented to NSA Carolinas
Discover how to transform your knowledge, frameworks, and skills into a structured certification program that enhances your credibility, expands your reach, and scales your business beyond the hours you can personally spend on stage. Marc A. Pitman shares insights from building ICF-accredited programs and licensing 45 trainers across three continents — the financial, operational, and positioning benefits of certification pathways, and how to work through the doubts that inevitably surface along the way. This session gives you practical steps, frameworks, and momentum to package your own intellectual property.
Key Takeaways
- The financial case for building a certification pathway alongside your speaking business
- How to license your frameworks and content without giving away your business
- What accreditation actually requires — and what it doesn’t
- How to move past the doubt that comes with charging for what you’ve been giving away for free
The Surprising Gift of Doubt: Turning Uncertainty into Your Stage Advantage
As speakers, coaches, and experts, we’re expected to show up with total confidence and all the answers. Behind the scenes, almost every professional speaker faces real self-doubt — wondering if the message is strong enough, if the business model will hold up, or if they’re simply “making it up as they go.” In this session, Certified Speaking Professional Marc A. Pitman reframes that doubt as a signal rather than a setback — proof you’re closer to a breakthrough than you think. You’ll walk away with a way to work with your doubt instead of hiding it.
Key Takeaways
- The Leader’s Journey (the 4 Quadrants of Leadership) — and which quadrant your speaking business is in right now
- Why “faking it ’til you make it” hits hardest in Quadrant 2, Experiment — not a sign you’re broken
- How Quadrant 3, Analyze, swaps someone else’s leadership suit for one custom-fit to you
- What quiet, Quadrant 4 confidence sounds like with meeting planners and audiences
“Marc delivered an outstanding presentation on turning your intellectual property into a certification for our NSA Carolinas Chapter, and impressively took, what is usually a complex process, and broke it down into practical, easy to understand, actionable insights while keeping everyone engaged.
He gave real-world strategies and stories around the process, that speakers can immediately begin applying to grow their business and impact. I highly recommend Marc to any NSA Chapters, professional speakers, entrepreneurs, or organizations looking to better leverage their expertise and create lasting value through certification.”
“Just wanted to tell you how grateful I am for your presentation at the NSA Arizona chapter on Saturday. I was incredibly impressed with your content and style, and I have already received a lot of great feedback from our members.”
“Marc took a complex, brand-new topic and helped our audience feel empowered to try it in their business.
I saw him in action when I was president-elect of the National Speakers Association – Carolinas Chapter, one of the largest and fastest-growing NSA chapters in the country. We’d brought Marc in to talk about ‘Creating a Certification,’ and for a lot of our members, this topic was unfamiliar territory. Speakers tend to have their own IP already — but expanding that into a full certification? Intimidating.
Marc walked us through his actual process: the business case, the decision points, all of it. It wasn’t just theory; he balanced both the why and the what, walking through the benefits in a practical, accessible way. Our members left able to evaluate whether a certification offering made sense for their own business, which is exactly what you want from a chapter meeting. His session was very highly rated as engaging, practical, and inspiring. We’d absolutely have him back.”
Bring Marc to your chapter
